SRINAGAR: An unexpected and prolonged dry spell gripping the valley has sparked a significant surge in Google searches for snowfall in Kashmir over the last month, as per Google Trends data.
The unprecedented spike in virtual interest is attributed to the extended period of dry weather, leaving locals and tourists yearning for snowfall.
Google’s search analytics depict a notable increase in queries related to “snowfall in Kashmir,” “best time to visit Kashmir for snow,” and similar snow-related topics.
Google searches related to “snow forecast in Kashmir,” as indicated by Google Trends, rose from 14 on December 31 to 100 on January 15. Similarly, other searches like “best time to visit Kashmir for snow” and “expected snowfall in Kashmir” hit between 60-90 marks.
Pertinently, the calculation of Google Trends is based on a graph showing the relative frequency of any search term on a scale of zero to 100, where a hundred represents the highest level.
Apart from the forecast, netizens also search for places in Kashmir covered with snow. Google searches like “snow-covered areas in Kashmir” have seen a surge in the last month.
Meanwhile, Sinthan Top is trending online for its snow, as the mountainous region has traces of snow as of now and it has become a go-to place for tourists visiting the valley from different parts of the country.
“We went to Sinthan Top last week and fortunately witnessed a snowfall. We were overjoyed since we had planned our trip in January exclusively to witness snowfall,” said Aamir Sheikh, a tourist from Mumbai.
Travel agents claim that queries related to Sinthan Top have increased, as the main attractions are dry in Kashmir.
“Tourists do some research online and have been expressing their interest in visiting Sinthan Top. So, we follow their plan and take them to the location,” said Khurshid Ahmad Mir, a travel agent—(KNO)
