SRINAGAR: Bollywood star John Abraham was seen filming his upcoming movie in the charming Ashmuqam in Jammu and Kashmir’s Pahalgam, adorned in the traditional Pheran.

During his Kashmir sojourn, the actor was entranced by the region’s natural beauty and warm hospitality, expressing his fondness for the valley in an exclusive message shared by the J&K Tourism department on X, previously Twitter.

Reflecting on his experience amidst the stunning landscapes, John shared, “It’s been fantastic. It’s an amazing place, and the view here is outstanding.”

The actor’s admiration for the locale echoed through his words, underscoring the splendour of Ashmuqam Pahalgam as an ideal filming destination.

Beyond the cinematic allure, John Abraham extended an invitation to tourists, urging people to explore Kashmir beyond its potential as a shooting location. “I want people to come to Kashmir not only for shooting but for holidays as well,” he said, emphasizing his advocacy for tourism in the region stemming from his warm reception.

“We had a great welcome here; everyone here wants to work. The people always look at you with a smile and an open heart,” John added.

Meanwhile, the Jammu and Kashmir tourism department on X wrote: “TheJohnAbraham clad in a traditional Pheran, is shooting for his upcoming movie at Ashmuqam Pahalgam. This is what he has to say about the beautiful vale of Kashmir.”

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