SRINAGAR: The SKIMS administration on Tuesday curtailed the visits of Medical Representatives to the hospital premises. The prescription of branded medicines has also been banned in the institute.

An order issued by SKIMS reads, “It has been conveyed by Director General Health Services, Government of India, and endorsed by Director SKIMS & Ex. Officio Secretary to Government, that all the medications prescribed in Government Hospitals should be Generic Medicines only and not in any case branded medicines.”

“In this regard, it is also reiterated that visits of Medical Representatives to Government Hospitals premises are completely curtailed. Any information about new launch may be communicated by e-mail only,” it reads further.

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