Coronavirus: J&K Bank Chairman Urges Customers To Use Digital Channels, Avoid Visiting Branches


In an effort to outline the strategy in the current crisis, UT’s largest bank, J&K Bank,  has emphasised that safety is paramount, both of the public and staff.

In his Monday message, R K Chibber, Chairman and MD of the bank said that as part of evolving response to the global COVID 19 pandemic, Bank while taking measures to safeguard its employees, customers and public at large has employed a working strategy to deal with its impact on the operations in the region.

He urged customers to avoid visiting branches and instead use alternate digital channels.

While assuring the customers, Chhibber said, “Customers remain at the center of our policies. Your safety is of paramount importance to us, for we believe, your health is our wealth,” He said and added, “I urge all of you to avoid visiting our branches and instead use our various digital banking channels for your own safety and the protection of your loved ones.”

Detailing the steps taken by the bank, Chibber said Business Continuity Plan (BCP) is already in place to address the disruptions in the banking ecosystem and the newly formulated Quick Response Team (QRT) guided by CMD Office and led by the senior management of the bank and has already swung into action for ensuring uninterrupted banking services to all customers.

“We are constantly monitoring the evolving situation and taking proactive steps to protect all our customers who are still visiting our branches, ATMs and offices”,  he said and added that in addition to sensitizing the staff and customers through evolving advisories in line with the protocols issued by World Health Organization (WHO) and government agencies, “We are sanitizing and fumigating our branch premises and other touch-points frequently besides providing access to effective hand sanitizers across all operational locations.”

Earlier, in his first message addressed to staff Chibber said: “the health and safety of all the members of J&K Bank family is my first priority and it will be ensured that all necessary measures are taken for your well-being.”


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