SRINAGAR: Encash Automotive has opened its Mahindra Commercial Showroom at Lawaypora, Narbal.
The inauguration took place on Wednesday in Srinagar, and the event was attended by Baneswar Banerjee, Vice President and National Sales Head of Mahindra & Mahindra Ltd., and Maham Rouf, CEO of Encash Automotive Pvt. Ltd. Dealer Principal Sajad Rouf virtually addressed the gathering during the ceremony.
The event saw the presence of Bashir Ahmad Basheer, President of Fruit Mandi Parimpora, officials from financial institutions such as J&K Bank, Mahindra & Mahindra Finance, HDFC Bank, Ellaqui Dehati Bank, Cholamandalam Finance, officials from Mahindra & Mahindra (Auto Division), as well as members of the media fraternity, business houses, and a large gathering of customers.
CEO of Encash Automotive Pvt Ltd, Maham Rouf said, “Encash Automotive, as an authorized Mahindra dealer offering a range of SUVs and commercial vehicles, aims to surpass customer expectations. With the establishment of our commercial dealership, we are enhancing our distinct brand experience in the region. Our commitment is to provide customers with instant financial assistance, insurance, and a hassle-free vehicle purchase journey.”

Baneswar Banerjee, VP & National Sales Head of Mahindra & Mahindra, commended Encash Automotive for introducing a state-of-the-art Mahindra Commercial Showroom. He highlighted the superior power and load capacity of Mahindra Commercial Vehicles, stating that they are the best in the industry. Banerjee added, “Through Encash Automotive, Mahindra is expanding its touchpoints across the length and breadth of the valley.”