SRINAGAR: In a significant step towards safeguarding the authenticity of Kashmir crafts and promoting the brand, the Geographical Registry, Chennai, has assigned a new logo for the renowned Kashmir Hand-Knotted Carpet under its Geographical Indication (GI) procedures.
KL Image: Bilal Bahadur
A GI logo is a mark used on products with a specific geographical origin that possess qualities or a reputation linked to that origin.
In a statement, Director Indian Institute of Carpet Technology (IICT), Nowshera, Srinagar, Zubair Ahmad, said that a fresh registration certificate with new logo has been issued by the Registrar of Geographical Indications, which is the competent authority for assigning such benchmarks. “The new logo will be given wide publicity so that exclusivity of hand-knotted Kashmir carpet is secured and buyers handed satisfaction of purchasing genuine hand-made Kashmir carpets,” he added.
Kashmir crafts, which have the reputation for being amongst the very best in niche global markets, are in pursuit of securing GI registration for all categories.
In addition to hand-knotted carpets, six other crafts have already received GI registration: Papier Mâché, Kashmir Pashmina, Kani, Sozni, Khatamband, and Walnut Wood Carving.
