Srinagar
Kashmir’s famous football club, The Real Kashmir FC has taken another step to present the brighter side of Jammu and Kashmir through the lens of football.
The first professional football club from the Valley, Real Kashmir FC in association with their sponsors adidas are organising a unique photo exhibition in Bengaluru. Titled #TheRealKashmir, the exhibition reveals the ‘Real’ side of Jammu and Kashmir by celebrating the beauty of the Hill State, InsideSport, reported.
adidas and Real Kashmir FC through their partnership have brought about a positive change in the Valley and have redefined the ‘Real’ Kashmir, thus, catalysing a rapid transformation in the lives of people. The photo exhibit is a celebration of the wave of positive change brought about by Football in Jammu & Kashmir, states an adidas press statement.
The pictures capture not only the magnificence of the Valley but also portray how young kids in Jammu and Kashmir are taking to football on the streets and following their passion for the game, the report mentioned.
“We took this journey of change, when we started RKFC, in 2016. My friend and business partner, Shamim Mehraj and myself, spotted the thirst amongst youngsters to play football and make a difference. Along with our partners’ adidas, through such initiatives like this photo exhibition, we hope to spread the wave of positive change and optimism in the Valley,” InsideSports quoted Real Kashmir FC co-owner Sandeep Chattoo as saying.
“#TheRealKashmir exhibition is yet another beautiful chapter of our partnership with Real Kashmir FC. The club epitomises our belief ‘through sport, we have the power to change lives.’ The exhibition brings to life the magnificence of the Valley through the lens of football and unveils the ‘real’ side of J&K. We are proud to be part of this journey and are sure it will inspire the youth towards a positive change in the country,” Sharad Singla, Head -Activations, adidas India, told InsideSports.
The exhibition also depicts how sports show the way towards the right direction to channelize their energies in the right direction.
The exhibition puts on display breath-taking pictures, which bringing to life the “Real” Kashmir. From youngsters honing their football skills in the streets of downtown Srinagar to the youth academy prospects of Real Kashmir FC taking a leap of faith with the beautiful game on the snow-capped peaks of Gulmarg – the pictures reinforce the wave of positivity that football has brought to Jammu & Kashmir, InsideSports reported.
