SRINAGAR: Cementing further its relationship with various organizations and institutions, J&K Bank is in the process of executing business tie-ups through memorandum of understanding (MoU) with most of the government, semi government and other institutions of the state.
“We are a commercial organisation and a responsible corporate citizen,” Bank Chairman and CEO Parvez Ahmed said. “It makes immense sense for us to enhance our reach within the state to extend more convenience and relief to the customers through our tailor-made products and services. It will simultaneously increase profitability and also augment our business base.”
In this regard, the bank has embarked on an ambitious journey to transform the personalized relations with its clients into strong institutional and business partnerships. These partnerships shall result in data integration between the organizations, which is the basic enabler for any effective customization of services and products suitable to the clientele, a spokesman for the bank quoted the CEO saying.
“From basic banking products to doorstep financial services and digital banking, all the products shall be tailored specifically according to the needs of our current and prospective customers. In this regard, the first such business tie-up has been done with the police department”, he added.
Notably, the signing of MoU with the Police Department yesterday was the first of such engagements in this progressive journey of transforming relationships into long-term business partnerships.