SRINAGAR: The Jammu and Kashmir Fruit and Vegetable Processing and Integrated Cold Chain Association (JKPICCA) extends appreciation to The Kashmir Valley Fruit Growers Cum Dealers Union for highlighting growers’ concerns.
Promptly addressing the situation, JKPICCA convened a meeting to investigate and address issues raised, emphasising collaboration with all stakeholders in the apple-growing community.
The recent press note from The Kashmir Valley Fruit Growers Cum Dealers Union shed light on various challenges faced by fruit growers in Kashmir. In response, JKPICCA, as a champion of growers’ welfare in the horticulture sector, organized a meeting to delve into the root causes of these concerns. The organization emphasized its commitment to engaging with growers and other stakeholders to find effective solutions.
Among the issues discussed were the adverse effects of recent hailstorms, gusty winds, and changing weather patterns on fruit orchards across Kashmir, resulting in significant losses for growers. Additionally, the influx of spurious pesticides and imported fruit has exacerbated the challenges faced by apple growers in the region.
JKPICCA assured growers of its active collaboration to alleviate their distress, exploring avenues to assist in mitigating challenges and optimising the benefits of fruit storage. Furthermore, the organisation pledged to address the issue of imported fruit and safeguard the interests of local growers.
Recognizing the impact of excessive fruit availability on market equilibrium and pricing, JKPICCA committed to working towards restoring balance and ensuring fair pricing for both growers and dealers.
JKPICCA reiterated its steadfast commitment to fostering a supportive environment for fruit growers in the Kashmir Valley.
The organisation’s efforts are geared towards addressing growers’ concerns comprehensively and ensuring the long-term sustainability and prosperity of the horticulture sector in the region.
