SRINAGAR: Kashmir’s passion for cricket has transcended the field’s traditional boundaries, with many young people now turning to live streaming the sport as a source of income.
According to local news gatherer KNO, cricket enthusiasts in Kashmir have embraced platforms like Facebook to broadcast local matches live, attracting thousands of viewers. This growing trend provides financial opportunities for the youth and engages a larger audience, amplifying the sport’s popularity in the region. This shift has created a vibrant community where viewers can follow their favourite local players and teams, fostering a deeper connection with the sport.
A youth from Budgam, who live streams matches on Facebook, said that like him, dozens of young Kashmiris have successfully monetised their streams, earning money through advertisements and sponsorships. This burgeoning industry highlights the entrepreneurial spirit of Kashmir’s youth and showcases the region’s rich cricketing talent.
“In this era of transformation and generational change, Gen Z is more connected to the online world than ever before. Times have changed and minds have evolved. It’s encouraging to see people participating in the game through whatever means they can, “Senior cricketer Omar Alam commented. “This shift has brought new players onto social media, providing them with the platform they need. Plus, it ensures that players get paid, which keeps them motivated.”
When asked if this trend motivates young people, Omar Alam responded, “Absolutely. Within seconds, you get recognized, and thousands of people watch you perform.”
Sports journalist Mohsin Kamal said live streaming of local matches is great for entertainment as more people watch and engage. “But, if someone has to pursue a cricket career, they have to work much harder. Being talked about on social media shouldn’t limit players from going the extra mile,” he said. When asked about the monetisation through live streams, Mohsin said it is mostly done out of passion.
“Live streaming has given us a platform to showcase our talent and reach a wider audience. It’s amazing to see people from different parts of the world tuning in to watch our matches,” live streamer, Malik Javed said. “It’s not just about playing cricket anymore. The interaction with fans during live streams is incredible. It feels like we’re building a cricketing family.”
