SRINAGAR: Lieutenant Governor Manoj Sinha on Sunday inaugurated the ‘Tawi Filmotsav’, organised by the JK Cine Association, at Abhinav Theatre, Jammu.
In his address, the Lieutenant Governor extended his felicitations to the organisers, participating filmmakers, and everyone associated with the short film festival dedicated to promoting local talent.
“Cinema is an effective medium of education and a powerful agent of social change. I want our local talent to maintain a balance between entertainment and social concerns and use this powerful medium for the benefit of society and social transformation,” the Lieutenant Governor said.
He spoke about the progressive film policy and other key interventions made by the government to create a vibrant film ecosystem in JK.
“Today, I am proud that Jammu and Kashmir has found its place in filmmaking. Our efforts towards peace and development over the past five years have made Jammu and Kashmir a more attractive destination for Hindi, regional, and foreign film shooting,” the Lieutenant Governor said.
He highlighted that technological advancements have helped local budding filmmakers, actors, and professionals in different fields of cinema showcase the region’s rich and varied cultural heritage.
The Lieutenant Governor called upon the filmmakers and artists of Jammu and Kashmir to raise awareness about social issues and promote positive change through their creative endeavours.
“Creativity is not only a means of fulfilling one’s dreams but also a vehicle for social change. I have seen the deep impact of different creative genres on society, but the impact of cinema is unparalleled in raising awareness about many social evils. I want our youth to nurture this creativity to eliminate social evils like drug addiction and use their talents for good deeds that will change lives. I urge them to help the government in reaching out to the disadvantaged and ensuring their dignity,” he said.
On the occasion, the Lieutenant Governor released a brochure for ‘Tawi Filmotsav’. He also commended the JK Academy of Art, Culture, and Languages (JKAACL) for its continued efforts in promoting the artistic and cultural heritage of Jammu and Kashmir.
