SRINAGAR: To ensure better coordination among line departments for the smooth conduct of the upcoming Lok Sabha election-related activities and to monitor violations of the model code of conduct (MCC), if any, an Integrated Election Control Room and Media Certification and Monitoring Committee (MCMC) Centre have been established at the DC/DEO Office in Srinagar.
The DC Srinagar/District Election Officer Srinagar, Dr Bilal Mohi-Ud-Din Bhat, inspected the Integrated Election Control Room and MCMC Centre equipped with the latest technologies for the smooth, fair, and transparent conduct of the Lok Sabha elections-2024 in the district.
The DC/DEO took stock of the facilities and equipment installed at both the facilities and also interacted with the designated Nodal Officers and deployed staff.
On the occasion, the DC/DEO stated that as per the directions of the Election Commission of India, the Integrated Election Control Room has been set up as a tool to effectively coordinate the functioning of various agencies engaged in the election process.
He mentioned that the Integrated Election Control Room will have call receiving facility on 1950, Model Code of Conduct (MCC) scrutiny of media channels, social media analysis, C-vigil teams, and general grievances related to the election through the ECI portal.
Similarly, the Media Certification and Monitoring Committee (MCMC) Centre at the district level will work as per the guidelines of the Election Commission of India to keep a close vigil on paid news during the Lok Sabha Elections-2024.
The MCMC will provide certification after scrutinizing political advertisements to be telecast/broadcast over TV/Radio Channels/Audio-Video displays/cinema halls/Internet-based media/Websites, including Social Media, e-papers & Cable Network during General Elections.
Nodal Officer MCMC, Ahsan ul Haq Chisti, Nodal Officer, Integrated Election Control Room, Mirza Shahid Ali, and other concerned personnel accompanied the DC/DEO during the visit.
Emphasis was laid on having a proactive approach and sensitizing the staff down the line to ensure free, fair, transparent, and seamless conduct of the Lok Sabha Elections.
