SRINAGAR: Mahindra Encash Automotive revealed the Earth Edition of the highly anticipated All-New Thar at its dealership located at Hyderpora Bypass, Srinagar.

The Earth Edition of the All-New Thar symbolises a harmonious blend of ruggedness and sustainability, addressing the discerning needs of adventure enthusiasts while embracing an eco-conscious ethos. With its sturdy design and eco-friendly attributes, the Earth Edition embodies Mahindra’s unwavering commitment to innovation and environmental stewardship.

“We are delighted to introduce the Earth Edition of the All-New Thar to our esteemed customers in Srinagar,” stated Ms MahamRouf, CEO of Mahindra Encash Automotive. “This edition exemplifies our dedication to offering cutting-edge automotive solutions that resonate with the evolving preferences of our customers, all while prioritizing sustainability.”

The All-New Thar Earth Edition promises an unparalleled driving experience, seamlessly blending style, performance, and eco-consciousness. Prospective customers are warmly invited to visit the Mahindra Encash Automotive dealership at Hyderpora Bypass, Srinagar, to explore and experience the Earth Edition firsthand.

Inspired by the vast expanse of the Thar Desert and the Thar’s capability to navigate it effortlessly, the special edition boasts a palette inspired by the desert geography, fostering a sense of unity with the environment. It doesn’t merely symbolize adventure; it epitomises it.

The Thar Earth Edition builds upon the Mahindra Thar’s rich legacy of adventure and exploration, aiming to captivate and expand the community of Thar enthusiasts. With its distinctive satin matte ‘Desert Fury’ finish, this special edition promises to make the iconic SUV even more distinctive, inspiring a new generation of adventurers to embrace the ‘Thar Life.’

Available in both diesel and petrol versions, with manual and automatic transmissions, the Earth Edition guarantees an exclusive 4×4 experience in the LX Hard Top Variant.

The unveiling ceremony was honoured by esteemed guests Muzaffar, Branch Head of SBI, and Umar Shamas, Senior Relationship Manager of SBI, who jointly unveiled the SUV. The event witnessed the presence of MahamRouf, CEO of Mahindra Encash Automotive, and Viqar Lone, Sales Head.

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