SRINAGAR: Mahindra and Mahindra’s latest lifestyle SUV, the Thar OG, was unveiled at Encash Automotive Pvt. Ltd.’s Athwajan showroom here on Saturday, introducing a reimagined version of the iconic three-door Thar to customers and SUV enthusiasts in Kashmir.
The vehicle was unveiled by Qazi Irfan, Regional Transport Officer (RTO), Kashmir, and Arshad Qadri, Divisional Head of J&K Bank, in the presence of Maham Rouf, CEO of Encash Automotive, representatives of financial institutions, customers and automobile enthusiasts.
The Thar OG succeeds the three-door Thar introduced in 2020 and retains the model’s distinctive boxy styling and rugged character while incorporating changes aimed at enhancing its capability, design and everyday usability.
Speaking at the launch, Maham Rouf said the new model carried forward the qualities that had made the Thar popular among enthusiasts while taking the vehicle into a new phase through improvements in design, performance and practicality.
Qazi Irfan highlighted the technological features introduced in the Thar OG, including the M_Glyde 4G platform, PENTALINK suspension, DAVINCI damping technology, an electronic locking differential and multiple terrain modes. He also urged motorists to observe traffic rules and adopt safe driving practices.
Arshad Qadri said Mahindra had retained the Thar’s authentic design, boxy appearance and strong road presence while adapting it to the expectations of a new generation of buyers. Congratulating Encash Automotive on the unveiling, he also highlighted the financing facilities offered by J&K Bank to help customers purchase their preferred vehicles.
The Thar OG has an introductory ex-showroom price of Rs 10.32 lakh.
Encash Automotive, an authorised Mahindra & Mahindra dealership established in 2023, currently operates at four locations in Kashmir: Athwajan and Lawaypora in Srinagar, Wanpoh in Anantnag district, and Gangoo in Pulwama district.
