SRINAGAR: After the success of EPCH and CEPC Virtual Fairs, the Ministry of Textiles is planning to organize another Mega Virtual Show – ‘Textile India 2020’ – in the month of November to bring the exporter and business community related to handicrafts and handloom sector on the global platform.

The event will be promoted globally and organizations like India Brand Equity Foundation (IBEF) and Invest India will be involved for branding and promotion of the mega event across the globe.

In a statement, the Directorate of Handicrafts and Handloom, Kashmir, has urged craft exporters and entrepreneurs from Jammu and Kashmir to participate in the upcoming Virtual Fair which shall provide excellent marketing opportunities for the sale of their famed product line. The statement added that in view of Covid-19 pandemic, the UT Government is making strenuous efforts to promote the participation of craft businessmen in virtual mode exhibitions which provide an ideal opportunity to sell finished handicraft and handloom products in outside markets.

The Directorate of Handicrafts and Handloom also called upon the exporters, consortia and craft entrepreneurs to come up with their respective company profiles, booth display, virtual showrooms and e-catalogues to make an impression on online buyers in future exhibitions being held in virtual mode. The statement added that feedback received from the participation of craft businessmen from Kashmir in EPCH and CEPC Virtual Fairs has been very positive with thousands of business queries generated and new buyers and destinations having been explored.

The craft exporters and entrepreneurs from Jammu and Kashmir participated in 49th IHGF Virtual Fair organized by EPCH in July and India Carpet Expo organized by CEPC in August in which the participants were conferred with several awards.

All craft promoters and businessmen interested in participation in ‘Textile India 2020’ have been advised to coordinate with the Directorate of Handicrafts and Handloom, Kashmir, Kashmir Haat, Srinagar or reach out on [email protected].


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