SRINAGAR: Encash Automotive Pvt. Ltd., the authorised dealership of Mahindra & Mahindra, introduced the much-awaited XUV 3XO REVX Series at its Athwajan showroom. The unveiling drew an enthusiastic response from visitors, culminating in several on-the-spot bookings, highlighting the excitement around Mahindra’s latest compact SUV.
The ceremonial unveiling was led by Tajamul Ahmad Qadri, Chief Manager (Marketing) of J&K Bank, and Gaurav Gupta, Chief Manager of SBI SME Hyderpora. They were joined by dignitaries from J&K Bank, SBI, Mahindra Finance, and Cholamandalam Finance, reflecting the financial sector’s continued interest in the region’s growing automobile market.
Tanveer Beigh, General Manager for Passenger Vehicle Sales at Encash, described the REVX Series as a “compelling value offering,” noting that it further enriches the XUV 3XO lineup with premium aesthetics and industry-leading features. He emphasised the vehicle’s appeal to aspirational urban and semi-urban customers looking for performance, style, and safety—all at a competitive price.
The XUV 3XO REVX, now available in multiple variants—REVX M, REVX M(O), and REVX A (in both manual and automatic transmissions), starts at Rs. 8.94 lakh (ex-showroom). With a robust 1.2-litre mStallion TGDi engine under the hood, the SUV delivers best-in-class torque of 230Nm and an impressive mileage of 20.1 km per litre. The vehicle also boasts quick acceleration, reaching 0 to 60 km/h in just 4.5 seconds, catering to performance-conscious drivers.
Designed with both comfort and safety in mind, the REVX Series includes segment-leading features such as six airbags, electronic stability control with hill hold, and all-disc brakes. The REVX A variant offers further distinction with a panoramic sunroof, stylish R16 black alloys, a gun metal grille, and plush interiors including a 10.25-inch infotainment system, leatherette seating, and remote keyless entry. Drivers can also enjoy Mahindra’s signature SUV command seating, offering best-in-class forward visibility at 23.7 degrees, supported by advanced suspension that ensures a quiet and composed ride even on uneven terrain.
According to Viqar Lone, Sales Manager for Passenger Vehicles, customers were particularly drawn to the blend of bold exterior styling, responsive performance, and thoughtfully designed interiors. He noted that the REVX Series is already showing signs of strong market traction in Srinagar.
With this launch, Mahindra has once again positioned itself at the forefront of the compact SUV market, reaffirming its commitment to delivering modern mobility solutions that resonate with both practical and aspirational consumers. The positive reception at the Srinagar event reflects a broader shift in consumer sentiment towards feature-rich, reliable, and stylish vehicles in the valley.
