FICCI Women Team In Kashmir

SRINAGAR: A group of 40 female members of FICCI FLO group Amritsar interacted with Director Handicrafts and Handloom Kashmir Mahmood Ahmad Shah at Kashmir Haat Srinagar.

Mehmood Shah, Director Handicrafts briefing FICCI-FLO delegation from Amritsar on September 11, 2022

The group has over 18 chapters and FLO Amritsar which is having a strong presence of 350 empowered women as its members.

The FICCI team was led by Shikha Sareen Chairperson and Manpreet Kour vice President Amritsar Chapter and the group of female members was received by Amina Asad Chief Designer, School of Designs.

While giving a brief of the activities, the team was amazed to see the rich collection of centuries-old prized Kashmir Handicrafts preserved at the institute and also minutely watched the master craftsmen of different crafts working on making the masterpieces of their respective crafts.

The Chief Designer gave a short brief about the activities of the institute, particularly about the digitization and design bank.

While interacting with the group, the Director of Handicrafts Kashmir gave a detailed brief about the activities particularly the efforts Department is doing to promote the GI certified crafts through various mediums including FM stations and Advertisements at Country’s major Airports.

The FICCI team assured support in terms of doing joint programs with the Department especially holding of some major exhibitions for the artisans of Kashmir Division in the coming winter at Amritsar.

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