Google in Kashmir

It was that kind of a high profile visit, by the cutting edge technical team of the world’s best known brand and search engine, that made a place like Bangaloru somewhat unhappy or jealous. 

A top level team of world’s largest search engine Google visited Kashmir in November and interacted with the students of Business School, University of Kashmir and young aspiring entrepreneurs at SKICC.

The event, g-Kashmir was organized by Mercy Corps Kashmir. It was for the first time that senior executives from Google visited Jammu and Kashmir to make participants aware of the tricks and tools to win digitally and make them aware of the new applications that Google has devised for small businesses and enterprises.

Mary Himminkool, the head of Google’s global entrepreneurship outreach division, talked at length about the proper use of available digital tools to encourage technological innovations, businesses and entrepreneurship skills among young Kashmiris.

The team encouraged young participants to think innovatively and creatively in order to develop successful and sustainable business models that can be promoted online using Google applications. The team also gave tips to the students as to how social networking sites can be used to promote small businesses in Kashmir.

Around a thousand strong gathering at SKICC interacted with the Google team to understand the future of global information communication technology and how it is going to be helpful in promoting the local business.  

“There is lot of online business potential in Kashmir tourism industry,” noted Mary. She also suggested that people can use Google to rent their hotel accommodations to foreign tourists and also promote locally made products like, shawls, handicrafts, papier-m?ch?, honey, carpets etc using new cutting edge applications.  

Olivia Ma, head of YouTube operations, a Google space again, encouraged participants to use it as its one of the biggest platforms for young entrepreneurs.

The event mainly focused on the young entrepreneurs of Kashmir and gave them useful tips about how Google will help them in bridging the buyer-seller gap in the virtual marketing world.   


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