In Lahore Fashion Week, ‘Kashmiri Pheran is a Major Attraction’




Kashmir’s traditional ‘pheran’, an oversized gown, got a makeover at the PFDC Sunsilk Fashion Week 2015 in Lahore, Pakistan.

Zara Shahjahan’s luxury collection titled ‘Sartorialist’ was a modern take on the ‘pheran’ (worn by Kashmiri people to prevent cold) and was coupled with a minimalistic and organic look, media reports said Sunday evening.

The designs looked royal and light by selection of earthy shades and soft pastels.

In fact, Shahjahan also chose Kashmir’s famous embroidery — Ari work — for her designs. Ari was done on cotton linen with contemporary chic detailing and edgy silhouettes.

Her signature floral motif was an integral part of the collection’s embellishments, which were purposely minimal to ensure that the primary focus is on the silhouette.

“I have always been inspired by the old and vintage and have been exploring Pakistan’s rich and colourful heritage to seek inspiration. I found it with Kashmir,” Shahjahan told the media personnel covering the event.

She added that the beauty of Kashmir and the colour palette of the Pashmina and Shahtoosh, which is mainly subtle, inspired her for the collection.

“From the elegant pink of Kashmiri chai to the intricate Shikargah tapestries and the oversized Kashmiri pheran, we have infused all to make a modern and minimalist collection,” she added.

The designs showcased in her show on Saturday night were not limited to the ‘pheran’. Kaftans, coats and Kurtas were also seen.

The linen designs were finished off with statement bags.

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