by Umar Dar
SRINAGAR: Gulmarg, typically a winter wonderland, is facing an unusual snow shortage this season. The scarcity has not only deterred tourists but also dealt a heavy blow to the livelihoods of hotel owners, pony riders, ATV holders, and ski resorts, highlighting the interconnected challenges within the local tourism industry.
According to government records, Gulmarg welcomed 95,989 tourists, with 547 being international visitors in January last year. Although the statistics for the current month’s first half are pending, officials indicate a substantial decline of at least 60 per cent in footfall. This significant drop underscores the impact of the current snow shortage on the once-thriving tourism numbers in the region. Adding to the challenge is the noticeable rise in temperatures across these regions, particularly accentuated at higher elevations compared to the plains.
Further, the ongoing dry spell has led to fires in Valley forests. The government claims to have taken action, activating forest personnel. With moisture levels reduced due to the prolonged dry period, the forests are highly prone to further ignition.
Locals in Gulmarg have noted a concerning pattern over the past decade, with multiple years, including 2022, 2018, and 2015, witnessing unusually dry winters in Jammu and Kashmir. The sparse snowfall during these periods has become a recurrent issue, leaving an unforgettable mark on the memories of the community, further emphasising the precarious nature of the region’s winter climate.
The organisers of Khelo India express concern over the abrupt decline in snowfall, dampening the spirits of both athletes and fervent winter sports enthusiasts visiting Gulmarg. While domestic tourists still flock to the region, drawn by its scenic beauty, the
international allure has significantly waned.
