SRINAGAR: Jammu and Kashmir Tourism is showcasing the Union Territory’s tourism destinations and products at the World Travel Market (WTM) London 2026, with two dedicated stalls aimed at attracting international visitors and exploring business opportunities in the global travel industry.
The Indian Pavilion at the three-day international tourism exhibition, being held at ExCeL London from November 3 to 5, was inaugurated by Union Tourism Minister Gajendra Singh Shekhawat in the presence of Nasir Aslam Wani, Advisor to the Jammu and Kashmir Chief Minister.
Jammu and Kashmir’s participation is focused on promoting its diverse tourism destinations and visitor experiences among international tour operators, travel professionals and other stakeholders in the global tourism industry.
Several tourism stakeholders from the Union Territory are also attending the event to interact with international industry representatives, explore potential collaborations and establish partnerships to expand Jammu and Kashmir’s presence in overseas tourism markets.
According to the Tourism Department, the two stalls representing Jammu and Kashmir have received an encouraging response from visitors and industry stakeholders, indicating interest in the Union Territory as a tourism destination.
Through its participation in WTM London, Jammu and Kashmir Tourism aims to strengthen its international outreach, promote its tourism offerings and develop new partnerships to attract visitors and expand its footprint in the global tourism market.
