SRINAGAR: Khyber Cement, one of Kashmir’s most trusted and socially conscious brands, has extended its support to a spirited team of 35 rowers from Jammu and Kashmir who are set to compete at the prestigious Federation Cup to be held from April 21 to 24, 2025, at Bhalswa Boat Club in New Delhi.
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The team, comprising men, women and mixed contingents, was given a ceremonial flag-off on Sunday morning at Zabarwan Park, Boulevard Road. The event saw the presence of Tanvir Sadiq, MLA Zadibal, who hailed the determination and discipline of the young athletes. Representing Khyber Cement was Wasim Ahmed Khan, Chief of Sales and Customer Relations, whose attendance underscored the company’s growing role in fostering sporting excellence and community empowerment in the Valley.
“Khyber Cement is not just about building strong structures—it’s about building strong futures,” said Umar Tramboo, Director Corporate and Strategy at Khyber Cement. “This partnership with our rowers reflects our belief that Kashmir deserves a place on the world stage. We are honoured to support these athletes as they chase their dreams and bring pride to the region.”
The Federation Cup serves as a crucial qualifier for the 17th World Rowing Championship to be held in Brandenburg an der Havel, Germany, from July 16 to 20, 2025. With this opportunity, the Kashmiri rowers are not only competing for national glory but also eyeing a berth at the global championship, making Khyber Cement’s support both timely and transformative.
Known for its quality products and deep-rooted connection with the region, Khyber Cement continues to go beyond business, emerging as a force for social progress. From building infrastructure to building ambition, the company remains an emblem of the aspirations of a new Kashmir.
As the rowers embark on their journey, they do so not only with oars in hand, but with the wind of hope, pride and possibility at their backs—powered by Khyber Cement.
