SRINAGAR: Khyber Cement has launched two new television campaigns, Dil Se Banao and Sab Set Rahega, at an event held at the Sher-i-Kashmir International Convention Complex (SKICC) in Srinagar. The campaigns aim to celebrate the beauty and resilience of Jammu Kashmir while showcasing the company’s commitment to building trust and enduring relationships, organisers said.
The Dil Se Banao campaign portrays everyday moments in Kashmir, illustrating how heartfelt construction creates bonds that last a lifetime. Sab Set Rahega, on the other hand, highlights the unmatched durability of Khyber Cement, particularly in the face of the region’s challenging winters.
Speaking about the launch, Director of Corporate and Strategy, Umar Tramboo, said the campaigns reflect the company’s deep connection with Jammu and Kashmir. “This region is central to all we do. Through these efforts, we honour the land and its people, showcasing how our products contribute to creating spaces filled with love, strength, and lasting memories,” he was quoted as having said.
Manzoor Ahmad Mir, Head of Commercials, Legal, and Regulatory Affairs, added that the campaigns underline the company’s focus on trust and reliability. He explained that Khyber Cement stands for dependability in every project, ensuring it meets the expectations of its customers.
Wasim Ahmed Khan, Chief of Sales and Customer Relations, described Dil Se Banao as more than a slogan, saying it represents the company’s gratitude to its customers and partners for their ongoing support. “These commercials remind us that we are building trust and long-lasting connections, not just structures,” he said.
Strategic Consultant Tarun Singh Chauhan noted that the campaigns are about building an emotional connection with the people of the region. He explained that Dil Se Banao embodies the resilience and heart of Kashmir while also showcasing the reliability of Khyber Cement’s products. Renowned filmmaker Manoj Tapadia, who directed the ads, described the experience as an honour, saying the beauty and heritage of Kashmir were woven into every frame of the commercials. Kashmiri actor Mir Sarwar, who stars in the campaigns, expressed pride in representing his homeland in the films.
The event also featured a retailer incentive scheme and a lucky draw with prizes including iPhones, laptops, and a commercial vehicle. Ghulam Qadir Lone from Kangan won the first prize, a Bajaj Maxima, while Basharat Ahmad Kirmani from Srinagar secured the second prize, a Bajaj CT 110X. Shafiq-ul-Rashid from Ganderbal and Ishfaq Ahmad Bhat from Srinagar won iPhone 15s as the third and fourth prizes respectively.
The launch of these campaigns underscores Khyber Cement’s dedication to delivering top-quality products while celebrating the culture and spirit of Jammu and Kashmir. By blending heartfelt storytelling with its commitment to excellence, the company continues to build lasting connections with the people it serves, reinforcing its position as a trusted partner in shaping a brighter and stronger future for the region.
