SRINAGAR: Khyber Cement, in collaboration with the Traffic Department, has launched a helmet distribution campaign in Srinagar to promote road safety awareness. The initiative, inaugurated by SSP Traffic Muzaffar Shah, aims to encourage responsible riding and improve traffic safety in the region.
The campaign saw the distribution of helmets across the city, ensuring that riders have access to essential protective gear. The effort was widely appreciated by both the local community and officials, highlighting its significance in promoting safer roads.
Umar Tramboo, Director of Corporate and Strategy at Khyber Cement, reaffirmed the company’s commitment to public welfare. “At Khyber Cement, we have always prioritised initiatives that benefit the people of Jammu and Kashmir. Ensuring the safety of riders through this helmet distribution campaign is part of our ongoing responsibility to the community. We are proud to collaborate with the Traffic Department and play a role in promoting safer roads for everyone,” he said.
Over the years, Khyber Cement has been involved in various initiatives addressing social, environmental, and safety concerns, reinforcing its role as a responsible corporate entity in Jammu and Kashmir. The helmet distribution drive further strengthened the company’s reputation as a dedicated contributor to the region’s development and well-being.
