SRINAGAR: Prime Minister Narendra Modi on Saturday visited the Ladakh Pavilion at Bharat Parv 2026 in Ekta Nagar, Gujarat, and took an interest in the Union Territory’s indigenous products, traditional handicrafts and cultural heritage.
The visit took place on the occasion of Rashtriya Ekta Diwas, with the pavilion showcasing a range of locally produced goods, including GI-tagged Ladakhi Pashmina, apricot products, sea buckthorn juice, Alfalfa honey, traditional wood carvings, Thangka paintings and other handicrafts.
During the visit, Modi interacted with representatives from Ladakh and enquired about the products, their manufacturing processes, nutritional value and health benefits. He showed particular interest in sea buckthorn juice and appreciated the region’s locally sourced products.
The Prime Minister also interacted with traditional cultural artists and appreciated their attire and cultural representation.
The pavilion, presented under Brand Ladakh, also featured handloom products and tourism brochures highlighting the region’s destinations, cultural heritage and adventure tourism opportunities.
The participation provided local producers, artisans and entrepreneurs with a national platform to showcase their products and promote Ladakh’s cultural identity and tourism potential.
The pavilion was coordinated by Nazir Hussain, Deputy Secretary, Ladakh Academy of Art, Culture and Languages (LAACL), along with Zakir Hussain, Account Officer, Directorate of Tourism; Ghulam Rasool, Tourist Officer, Department of Tourism; and Lundup Dorjai, Cultural Officer, LAACL.
The Ladakh delegation’s participation in Bharat Parv 2026 and Rashtriya Ekta Diwas is being undertaken under the guidance of Lieutenant Governor Vinai Kumar Saxena and the supervision of Sanjeet Rodrigues, Secretary, Department of Tourism and Culture, Union Territory of Ladakh.
