Sajjad Bazaz Is Head J&K Bank Internal Communication & Knowledge Department


J&K Bank Editor, SajjadBazaz, has been placed Head of Internal Communication & Knowledge Management (IC&KM) department of the Bank.

Sajjad Bazaz

Making a notable mark in Corporate Communication affairs of the bank and the banking industry since 2004, he has been given yet another challenging job to look after internal communication and knowledge management affairs of the bank on professional lines, the statement said.

“The IC&KM Department will exclusively focus on the knowledge management of the workforce of the bank at all levels. The basic aim would be to translate the initiatives of the department into better customer service. In other words, the department would be a shot in the arm of the bank’s customer service,” the statement said.

Meanwhile, a cross-section of stakeholders have hailed the decision of the J&K Bank chairman Parvez Ahmed for “creating this much-needed department and appointing a professional like SajadBazaz its Head”.

Bazaz, who started his career as a journalist in 1988, was appointed as Editor of the bank in 2004 after the bank created Editor’s post in the same year to handle bank’s publications, advertisements, Radio/TV programs, press releases and to have contact with media on regular basis to promote the brand image of the bank. Notably, when the bank launched its corporate website in 1998, he was content editor of the website.

“As Head of the Corporate Communication Department of the bank, he was handling core areas – Advertising, Promotion, Branding, Media Relations, Internal Communication, and Corporate Social Responsibility affairs- of the bank,” the statement said.

“He has been instrumental in inculcating financial literacy among masses across every nook and corner of the state apart from writing on varied topics highlighting socio-political developments. He has been instrumental in tailoring the financial literacy campaign around the bank’s products and services and reputation management of the bank aimed to enhance its image,” it said.

“Through his columns- Bank Watch, Straight Talk, Investment Matters and What’s Up- he has successfully created enthusiasm among youth for entrepreneurship and self-employment ventures. He customized financial literacy programme for the youth in which he highlighted schemes tailored by the bank and government-sponsored schemes for start-ups and unemployed youth. He is also empanelled as a guest lecturer by various educational institutions, besides being a guest faculty in the bank’s Training College. His performance in the field of public relations was acknowledged by the highest seat of learning in the state– University of Kashmir,” the statement added.


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