SRINAGAR: Jammu and Kashmir Chief Minister Omar Abdullah on World Tourism Day on Sunday invited travellers from across India and around the world to visit the Union Territory, highlighting its natural beauty, hospitality and diverse tourism offerings.
In a message marking the occasion, Abdullah described Jammu and Kashmir as an “immortal paradise”, saying the region offers a wide range of experiences, from adventure sports and leisure retreats to pilgrimage circuits, MICE (Meetings, Incentives, Conferences and Exhibitions) facilities, wedding destinations, unexplored trekking routes and film locations.
“On World Tourism Day, I warmly invite travellers from across India and around the world to experience the timeless beauty and unmatched hospitality of Jammu & Kashmir,” he said.
The Chief Minister said the government was committed to strengthening tourism infrastructure and promoting sustainable eco-tourism in the region.
He also stressed the importance of placing local youth and Jammu and Kashmir’s rich cultural traditions at the centre of the tourism and hospitality sector.
“Our government is committed to strengthening tourism infrastructure and promoting sustainable eco-tourism, while keeping our local youth and rich cultural traditions at the heart of J&K’s hospitality sector,” Abdullah said.
He welcomed visitors to Jammu and Kashmir, urging them to explore its mountains, lakes and valleys and experience the region’s cultural and tourism attractions.
“I welcome visitors with open arms and invite you to visit Jammu & Kashmir, explore its beauty and create cherished memories,” he said.
