JAMMU: Lal Draman, a pristine meadow nestled in the Doda district of Jammu and Kashmir, came alive with festivity as the much-awaited Winter Festival was organised here, drawing around 2,500 visitors, including tourists, locals, officials, and media personnel. The sprawling meadows, enveloped in towering deodar and fir trees, served as the perfect backdrop for an event brimming with cultural vibrancy and adventure activities.
The District Administration and the Jammu and Kashmir Tourism Department orchestrated the festival in collaboration with Tejas Ek Pahal Foundation and the Indian Army. Divisional Commissioner Jammu, Ramesh Kumar, inaugurated the grand fair by planting saplings, symbolising a commitment to environmental conservation. The event also saw the presence of DDC Chairman Dhananter Singh, DDC Vice Chairperson Sangeeta Bhagat, DIG Doda-Kishtwar-Ramban Range Shridhar Patil, and Deputy Commissioner Doda Harvinder Singh.
Speaking on the occasion, Ramesh Kumar underscored the government’s vision of positioning the Chenab Valley as a premier tourist destination by exploring new locations. “The Winter Festival at Lal Draman is a key initiative in unlocking Doda’s tourism prospects. Such events attract visitors and contribute significantly to the region’s socio-economic development,” he stated. The festival featured a flag rally, an inspection of departmental and food stalls showcasing local products, and stirring renditions of the National Anthem, reinforcing a sense of unity among attendees.
A blend of cultural performances, adventure sports, and trekking activities enthralled visitors, offering a glimpse into the region’s heritage and tourism potential. Despite its breathtaking beauty and historical significance, Lal Draman remains an underdeveloped tourist spot. Located at an altitude of 2,300 metres above sea level and about 25 kilometres from Doda town, it has struggled to attract steady tourist footfall due to inadequate infrastructure.
The absence of proper camping facilities, hotels, huts, toilets, and restaurants has hindered its growth. The administration has constructed two forest huts, but they largely remain reserved for official visitors. The region also lacks a direct motorable road, forcing visitors to undertake a half-hour trek from the nearest accessible point. Deputy Commissioner Harvinder Singh acknowledged these shortcomings, stating that while the government is making efforts to develop the area, local support is crucial. “Until and unless people themselves take steps to attract tourists, the government alone cannot do everything. We still lack a proper road up to the meadow, and there is a need for homestay services,” he noted.
Lal Draman, once featured in school textbooks alongside renowned destinations like Gulmarg, Pahalgam, and Patnitop, was sidelined from tourism development following the outbreak of militancy in Jammu and Kashmir. However, in recent years, the district administration has initiated efforts to revive its appeal, organising events such as the Lal Draman Fair in summer and, now, the Winter Festival. While the event showcased the immense tourism potential of this scenic locale, long-term development remains a challenge, requiring a concerted effort from both the administration and local stakeholders.
