by Aiman Fayaz
SRINAGAR: The 2-day exhibition, Ralun Milun showcasing young women entrepreneurs with promising business ventures concluded at the Gold Room of Broadway Cinema complex in Sonwar, Srinagar. It provides a platform and space for women to showcase their entrepreneurial prowess and fosters a supportive environment for both seasoned businesswomen and those at the beginning of their start-up endeavours.
For two days, the Gold Room was buzzing with stalls from young women business owners.
“Amid the COVID-19 standstill, I ventured into the pickle business with my family’s support. Now, things are thriving,” said Ayesha, a young woman businesswoman from Illahi Bagh. “I specialise in crafting a diverse range of preservative-free pickles, turning challenges into opportunities.”
Numerous working women in Kashmir have opted to leave their 9-to-5 jobs, seeking to excel in their businesses. Dissatisfied with the inadequate pay from jobs in the region, they have chosen entrepreneurship, breaking free from the confines of office spaces.
“Teaching at a missionary school in Srinagar didn’t bring me peace, so I took a leap and started selling pashmina and tosha shawls door to door,” said Mariya Reshi. “Thanks to the Almighty, I now own two boutiques and have the privilege to offer jobs to other women in need.”.
The event becomes a networking space for women from different corners of Kashmir, offering them a platform to share ideas and build connections. This collaborative atmosphere not only encourages a sense of unity but also lays the groundwork for mutual support, fostering a network that can prove beneficial for their future business endeavours.
“I believe we should provide platforms like these for the women of Kashmir,” said Sana Javed, organizer of Ralun Milun. “Their incredible talent, intelligence, and aspirations are noteworthy. They are eager to make a mark in their lives; they just need a helping hand. Through this event, I am doing my best to offer support.”
The Gold Room is an all-weather premier wedding and event destination.
The exclusive women-only event provided the female entrepreneurs with an opportunity to showcase their products, unique services and entrepreneurial skills, creating a platform to recognise and amplify women’s contributions in various fields. Participants praised the organisers for creating a platform that not only celebrated success but also amplified the often-underrepresented voices across industries.
“Are you dreaming of a wedding or any other event that seamlessly blends luxury, convenience and enchantment, look no further than The Gold Room – where your fairy-tale celebration begins and memories last a lifetime,” said Amit Amla, Director, Broadway Group.
