SRINAGAR: Chief Secretary Atal Dulloo chaired the Apex Committee meeting of Mission YUVA in Jammu and Kashmir on Monday to review progress under the initiative aimed at promoting entrepreneurship, generating employment and strengthening enterprise development across the Union Territory.
The meeting reviewed implementation across the programme’s key pillars, including culture creation, capital access, capacity building and connectivity, along with district-wise performance, credit facilitation, training outcomes and operational challenges.
The meeting was attended by senior officials from various departments, including the Additional Chief Secretary (Finance), Commissioner Secretary School Education, Secretary Labour and Employment, Secretary Rural Development Department, Director Employment, Executive Director of the Jammu and Kashmir Entrepreneurship Development Institute (JKEDI), representatives of Jammu and Kashmir Bank and other financial institutions, district administrations, and other stakeholders.
During the meeting, the Chief Secretary directed all departments, district administrations, State Business Development Units (SBDUs) and banking institutions to expedite the disposal of pending applications, ensure time-bound verification, District Level Implementation Committee (DLIC) approvals and loan sanctioning, and strengthen coordination to sustain implementation momentum.
A detailed review was undertaken of credit facilitation under Mission YUVA. Officials informed the meeting that over 1.07 lakh applications have been received, of which more than 57,000 have been approved by DLICs. Banks have sanctioned loans in over 25,000 cases, involving credit support exceeding Rs 1,200 crore, while disbursements of around Rs 1,119 crore have been made in over 21,000 cases.
The meeting was informed that the programme aims to establish 50,000 enterprises during 2026–27, including 44,000 nano enterprises, 4,000 new MSMEs, and support for 2,000 existing MSMEs for expansion. District-wise targets and performance indicators were also reviewed.
On capacity building, officials stated that more than 21,000 applicants have completed hybrid entrepreneurship training. Over 300 training centres and more than 200 trainers are currently operational across the Union Territory, with further collaboration planned with JKEDI to strengthen training delivery.
The Chief Secretary stressed outcome-based monitoring and directed Deputy Commissioners to improve conversion rates, training completion, market linkages and enterprise sustainability, stating that the initiative should function as an ecosystem for long-term livelihood generation rather than a standalone financial support scheme.
Under the Information, Education and Communication (IEC) component, it was informed that the Udyam Jagriti 4.0 campaign (2025–26) reached nearly 3.4 lakh citizens, while cumulative outreach has covered over 5.3 lakh individuals. More than 2.5 lakh application downloads have also been recorded.
The Secretary for Labour and Employment informed the meeting that Udyam Jagriti 5.0 (2026–27) will focus on targeted mobilisation of college students, self-help groups, trained youth and MSMEs, along with initiatives such as hackathons, entrepreneurship competitions, innovation support systems and facilitation camps at institutional and panchayat levels.
Institutional strengthening was also reviewed, with officials reporting the engagement of over 900 motivators, more than 100 SBDU personnel and a large number of Business Help Desk members across districts under the Institutional Business Support Mechanism.
Progress was also noted in digital market integration, including onboarding of products on the Mission YUVA Seller App and Open Network for Digital Commerce (ONDC) platforms to enhance market access for local entrepreneurs. District dashboards and monitoring systems have also been operationalised.
The meeting also discussed policy and operational reforms aimed at strengthening mentorship, improving institutional outreach and enhancing efficiency of enterprise facilitation systems across districts.
