Indore Journalists in Kashmir: ‘Need to Tap, Sensitize Media Tourism Promotion’




Continuing with their promotional campaign, the Department of tourism invited top journalists from Indore on a FAM tour to highlight Kashmir’s beauty and dispel security concerns.

The journalists include Mukhtar Thankur of Agni Blast magazine, Manohar Bhati Editor of News and Views, Prakash Hindustani, Prakash Purohit Editor of Prabhat Kiran newspaper. The media persons had an interactive session with the representatives of the travel trade and hospitality sector from Kashmir at Hotel Heemal, an official spokesperson said Wednesday evening.

On the occasion, Director Tourism Kashmir Mahmood A Shah highlighted the Kashmir’s rich tourism potential and informed them how safe place was for tourists.

He urged them to promote Kashmir unparalleled beauty in their newspapers and magazines so that Valley’s tourism products are known to people in Indore.

Notably, Travel Agents Association of Kashmir (TASK) had organized seminar at Indore in February in collaboration with department of tourism Kashmir. At Indore, TASK had invited journalists to visit Kashmir and see for themselves how safe Kashmir was and how beautiful it was.

Consequently, on March 15, leading journalists from Indore arrived Srinagar and where shown Mughal gardens and also tulip garden.

Director Tourism Kashmir said Advisor to Governor Parvez Dewan in a recent meeting also stressed on inviting journalists from Indian cities on a FAM tour.

“The FAM tour of media persons would help us tap the leading media industry in India. Media plays an important role in promoting a place. We need to utilize media properly so that Kashmir’s tourism potential is known to everybody,” said Mahmood Shah.

On the occasion, the representatives from travel trade fraternity also urged them to publish news about Kashmir cautiously after verifying the facts.

“Some of the incidents are blown out of proportion by media persons. The rains in March and April are passed off as flood threats which scare tourists away. Responsible reporting will be a good service for tourism in Kashmir,” urged travel trade fraternity.

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