With a view to educate the participants regarding the Bank’s financial services and products, the Bank’s Marketing Division, Kashmir (Central) conducted a one-day Marketing Awareness Programme at Govt. Degree College for Women.
Besides students and staff, the programme was attended by Incharge Marketing Division, Mushtaq Ahmad Khan, representative from business unit Residency Road and Associate Prof. Huda Gazlai- Conveyor, Career Counseling Women’s College.
The participants were informed about various tailor-made deposit and loan schemes of the bank meant for financial betterment of different sections of society. The specific products offered to salaried class were discussed at length.
The students were also counseled regarding the various government sponsored self-employment schemes and apprised about efforts made by the Bank towards creating culture of entrepreneurship in the state.
The programme was followed by a healthy discussion between the bank officials and the participants.
The participants hailed the Bank for organizing such an interactive and informative programme.
Meanwhile the Bank conducted awareness programmes in Uri and Rajwar to inform people about the importance of role of Rural Self Employment Training Institutes (RSETI’s) and financial literacy.
The camp organised by the Bank’s Business Unit Uri at Uri Club was attended by a good number of people from all walks of life besides Lead District Manager, Director RSETI, Facilitator FLCC Baramulla and Head B/U Uri.
Speaking at the occasion, Director RSETI Baramulla informed the audience about the objectives of RSETI’s and their role in providing the necessary skills to enhance the employability levels of rural youth.
Unemployed youth can avail the training facilities from these institutes which help in skill development and capacity building thus enabling them to become entrepreneurs earning their own livelihood besides providing jobs for others, he said.
He also deliberated upon various incentives provided by the institute during training programmes.
Facilitator FLCC Baramulla educated the audience about the purpose behind opening of FLCC centres.
He stressed upon the audience to inculcate the habit of savings by investing in various savings plans of banks like Savings, Recurring plus, Mehandi deposit and other fixed savings plans.
This would not only keep your money safe but earn you profits also, he said.
He urged the gathering to borrow from banks for income generating activities as the banks charge less interest than the money lenders.
LDM Baramulla spoke about the role of Lead Bank which includes preparation of credit plans and their implementation in the district for its development.
In collaboration with Lead Bank Office and Bank’s B/U at Zachaldara, the Bank’s FLCC Kupwara organized a financial literacy camp at Kamboora, a far flung hamlet of block Rajwar in Handwara.
A cross section of people hailing from the Kamboora and its adjoining areas participated in the camp.
The Facilitator Kupwara apprised the participants about the importance of opening savings and other deposit accounts with the banks.
He educated them about the significance of borrowings from the banks for economic development of the society as a whole.
The representative of RESETI Kupwara apprised the audiences about the various facilities provided by the institute for imparting trainings to rural youth in various local trades and crafts and to guide them for establishment of income and employment generating units.
Meanwhile, the participants at both the camps hailed the initiative of the banks for conducting such camps in the far flung areas of the state.