Pelllets, bullets reach fashion show in India

gqKL News network


After Kashmiri colours and pheran reached top fashion shows in India, now two more designers have trued their hands with ‘giving an effect of pellets and bullets’ to their models for their so called Kashmiryat collection.

The news about this effect by brother duo fashion designers Shantanu and Nikhil, was given by the official tweeter handle out of GQ India, Indian edition of the American monthly men’s magazine, generally considered a fashion product.

Shantanu Mehra and Nikhil Mehra, launched their label ‘Shantanu and Nikhil’ in the year 1999, which caters to the young, trendy, stylish and vivacious populace of the world. The brand targets its audience who are “extrovert and effervescent”.

But as soon as the GQ India’s tweet got criticised, they removed it from twitter.

The Nation Conference president and former Chief Minister of J&K Omar Abdullah too joined the discussion by tweeting about the issue, asking them ‘am i reading this correctly, a pellet “injury” effect is being created for a fashion show? That seems macabre if not downright thoughtless.’

Omar was earlier used by GQ on its front page.

“These pellets have blinded scores, to have the injuries recreated for a fashion show is inexplicable even if collection called Kashmiryat,” he wrote in another tweet.

Third tweet reads:”Are any of the proceeds of the show or the “Kashmiryat” collection going to help rehabilitate any of the victims of the pellets?”

But then exactly after 15 minutes of this tweet, GQ India deleted the initial tweet.

The clientele list of the designer duo has eminent sports personalities like Zaheer Khan, Irfan Pathan & Leander Peas. In Bollywood stars like Mr. Amitabh Bachchan, Hrithik Roshan, Saif Ali Khan, Shahrukh Khan, Dia Mirza, Neha Dhupia, A.R.Rehman, Kunal Kapoor, Shah, Shilpa Shetty, Sushmita Sen and Bipasha Basu adore the brand. They have two signature stores in the prime locations of New Delhi, besides having a strong presence in couture stores nationally and internationally. Internationally, the label is available in Dubai, Kuwait, Tokyo, Switzerland, Birmingham, London, Jeddah, New York and Vancouver.


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