An LCD TV assembled in Kashmir

Tufail Ahmad Bhat at his stall during the industrial exhibition
Tufail Ahmad Bhat at his stall during the industrial exhibition

Get a world class LCD TV at cheapest rates. That is what Srinagar based Global Electronics Industries (GEI) promises.  A long way from manufacturers of inverters to state’s only television makers, GEI assembles one of the cheapest LCD TV’s in India.

The device is priced at 30 to 35 per cent less than the products of global giants like LG and Samsung. But the low price, as GEI officials insist does not come at a compromise of quality.  “We procure all the parts for LCD TV from the same company in Ghaziabad, which supplies these to LG, Samsung and Videocon,” says Tufail Hamid Mir, Manging Director Global Elelctronics.  Even the assembling machinery set up at the cost of one crore rupees, Mir says, has been installed by the experts who serve multinational companies. “The only difference between our products and others is the brand name,” Mir asserts.

Like LG and Samsung the backlights of Global LCDs remain good after thousands of hours of operation. The product manual says, they are significantly brighter, clearer, last longer and are less prone to image burn with higher screen resolution and best quality pictures, reads their product manual.

Introduced in January 2008, the product has already proven to be a big hit among the consumers.    “We are receiving regular inquiries from Bangladesh, Malaysia, East Africa besides every state of India” a proud Mir informs.

Mir, earlier a travel agent, set up GEI in 1998 with limited resources and started manufacturing electronic goods like inverters.
Ten years down the line, the company produces a wide range of electronic goods – from high end Liquid crystal Display (LCD) television sets to Digital set top receivers.

In 2007, GEI bagged third prize for Excellence Presentation of Products in Industrial & Handicrafts Exhibition 2007, and the First in Electronics.

With a production capacity of 60,000 television sets per year, the company has been steadily eating into the markets of global giants in Kashmir. It supplies products to Jammu and Ladakh region as well.  It was the first company in Kashmir to have introduced inverters in market. Buoyed with their success with inverters they gradually introduced DVD Players, DTH (set top receivers), Micro controller Digital Voltage Stabilizers, EPABX, Home Theater System, UPS, Voltage Regulator and Televisions sets including of LCD type. The company also plans to introduce Washing Machines and Microwave Owens.

The company presently manufacturers all of its equipments at its Rangreth based plant. Quality control checks are conducted at each stage of manufacturing. “Our focus is on providing quality products at reasonable prices and strict adherence to delivery schedule,” says Mir.

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