by Shakir Ashraf
SRINAGAR: A photograph of the coloured candle on Instagram inspired a 24-year-old Kashmiri girl to start her own candle making business.
Mehak Parvez, 24, resident of Elahi Bagh Srinagar started her venture by making and designing candles of various symmetries and shapes.
Mehak is pursuing her engineering at SSM College of Engineering. Since her childhood, she says, she was fond of candles and lighting produced by it.
“I remember those days when we used to lit the candles and a joyful atmosphere was created. Also, it was the only alternative to glow the room, in absence of electricity”, said Mehak. “Now, the culture of candles is dying.”
According to Mehak, she has taken this initiative in order to generate employment by setting up a big unit.
It has now been two months into the candle making and the response is positive and encouraging. Mehak is receiving 4-5 orders per week. “On festivals, birthdays, special occasions and events, people book their order to make their moments beautiful”, said Mehak
Mehak claims that she is receiving most of his orders through social media. She then delivers it through cash on delivery or advance payment.
People are appreciating her work on social media, from 100 followers she is now been followed by more than 700 people. Mehak is facing a lot of problems because of 2g internet, however.
“I have invested Rs 40,000 to start this business. Most of the materials was not available in Kashmir then I transported it from outside,” she said.
In an event, organised by the Jammu and Kashmir Tourism Development Corporation limited in Srinagar, Mehak was appreciated by the officials as she displayed varieties of candles during the event.