#Day51: From Rocks To Sweets, Parveen Singh Makes Fortune



Parveen Singh's Seema Sweets

The taste of sweets struck a chord deep inside Parveen Singh, a 28-year-old sweet enthusiast from Bhalwal, Jammu.

The inspiration to make a career out of sweets was so strong that after finishing his post-graduation in Geology, Parveen straightaway ventured into manufacturing and processing of sweets.

Parveen believes that he has a personal connection to what he is doing.

“Inspiration may visit us every day for a month and then disappear for an entire year. But when it does come, it strikes a chord deep inside and reminds you that there’s a personal connection to what you’re doing. I had seen how sweet shops especially in Jammu were catering to the tastes of people and that is what inspired me,” says Parveen who always had special liking for sweets.

After finishing his post-graduation in Geology (study of earth and the rocks) Parveen Singh of Bhalwal, Jammu decided to prove his enthusiasm for sweets.

An advertisement in a local newspaper introduced him to Jammu and Kashmir Entrepreneurship Development Institute (JKEDI), a place which could help him realize his dream of creating and establishing his own brand of sweets.

Parveen was trained and financed under Seed Capital Fund Scheme (SCFS), a flagship scheme of the state government for entrepreneurship development and tackling un-employment.

Parveen successfully completed his three-week training at JKEDI and his project worth Rs 38.87 lakh was approved.

His enthusiasm can be gauged from the fact that he himself contributed (beneficiary contribution) Rs 8.6 lakh towards the project to set up M/s Seema Sweets, a bakery and sweets outlet at Bantalab, Jammu.

Parveen has employed eight employees so far in his sweets venture. Though the entire sanctioned amount is yet to be disbursed in favour of Praveen, he has managed to create fixed assets worth Rs 30 lakh and has an inventory of Rs 6 lakh.

His diligence and passion for his entrepreneurial venture has yielded very encouraging results.

The annual sales turnover of M/s Seema Sweets is Rs 60 lakh with annual profit of Rs 20 lakh.

Parveen has been visiting markets in Jammu division and especially supplies sweets stock to Kid, Banihal, Ramban, Akhnoor, Kathua and Jammu city.

“I am always on move to market my products. My aim is to scale up Seema Sweets, create my own brand and have outlets in other parts of the State and country as well in the next year,” says Praveen.

As they say that sometimes in the most unexpected places, you will find the exact thing you need to get your business off the ground. Praveen is following the same.

“There are many famous sweet shops especially in Jammu division of the State. However, as you grind away at your business, doing your due diligence to stay up-to-date with the latest market trends, it doesn’t take much to feel satisfied. I am aware of the opportunities right in front of me and am exploring them accordingly,” adds Praveen.

(This success story was written and issued to press by J&K EDI on August 27, 2016.)

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