SRINAGAR: In a bid to bolster the export of handloom and handicraft products from the region, Lieutenant Governor Shri Manoj Sinha inaugurated the International Buyer-Seller meet at the prestigious University of Kashmir today. The two-day event has garnered participation from a remarkable contingent of 24 international buyers along with numerous domestic buyers.
Addressing the gathering, the LG commended the Jammu and Kashmir Trade Promotion Organization (JKTPO) and the Handloom Export Promotion Council (HEPC) for their diligent efforts to elevate the handloom and handicraft industry of the Jammu and Kashmir region onto the global stage.
“The handloom and handicraft sector of Jammu and Kashmir is an ageless cultural asset of India, bearing the strong influence of our rich cultural diversity and spiritual traditions. It is not only a source of socio-economic growth for a significant section of society but also nurtures a rich pool of artisans,” asserted the LG.
He further emphasised the growth potential of the handloom and handicraft sector, citing the escalating demand for locally-made products in the global market. “I envision Jammu and Kashmir as the forthcoming epicentre of the handicraft and handloom market. The creative brilliance exhibited by our craftspeople, weavers, and artisans, coupled with their indigenous skills, is garnering admiration and recognition worldwide,” the Lieutenant Governor proclaimed.
The Lieutenant Governor highlighted the pivotal role of exports as the primary revenue source for the handloom and handicraft industry, underscoring that both the Global North and Global South serve as major destinations for these exquisite handmade products. He voiced his commitment to establishing robust trade relationships to provide a substantial impetus to the handloom and handicraft sector.
During the inaugural ceremony, the Lieutenant Governor also shed light on the transformative journey undertaken by Jammu and Kashmir in recent years. “Jammu and Kashmir is witnessing the emergence of a new era characterised by peace, stability, and a flourishing economic, social, and cultural landscape. We are unwavering in our commitment to fostering an enabling and conducive environment where businesses can thrive, investments can flourish, and entrepreneurial dreams can be realized,” the Lieutenant Governor asserted.
He further emphasised the opportunities that are being generated for global stakeholders across various sectors including handloom, handicrafts, and horticulture. “We aspire to enhance and harmonize the relationship between J&K and the global market to meet evolving demands, foster novel ventures, enhance profitability and ensure our priceless artistic creations rightfully claim their place in the market,” he concluded.
During the event, the Lieutenant Governor also launched the J&K One District One Product (ODOP) Logo competition and visited stalls set up by local artisans and weavers. Domestic and international buyers shared their experiences and insights regarding the procurement of premium and authentic handloom and handicraft products.