SRINAGAR: In a major boost to youth engagement and sports development in Jammu & Kashmir, the Khyber Kashmir Super League (KSL), powered by Athwas Hyundai, has officially opened franchise applications for what is being hailed as a game-changing football tournament in the Valley. Organised in collaboration with the J&K Sports Council and District Football Association (DFA) Srinagar, the KSL is poised to become the region’s first professionally managed football league on its scale.
More than just a sporting event, the KSL is being promoted as a vital social intervention aimed at engaging the youth, combating the growing drug menace, and offering a positive and structured outlet for young energy. With increasing concerns around substance abuse among youth in Kashmir, the organisers hope the league will inspire healthier lifestyles and rekindle community pride through sport.
“This league is not just a tournament — it’s the beginning of a football revolution in the Valley. Football has always been in the hearts of Kashmiris, and the KSL is the need of the hour to harness this passion and transform it into opportunity,” said a spokesperson from the organising committee.
The KSL envisions a future where football clubs, business leaders, and community stakeholders come together to create a sustainable and aspirational ecosystem for local talent. With wide media coverage, professional league management, and exposure to high-performance platforms, the KSL is expected to set new benchmarks in the region’s sporting history.
The organisers are inviting visionary individuals and enterprises to apply for franchise ownership. Only a limited number of franchise slots are available, making it a rare opportunity for those who wish to contribute meaningfully to both sports and society in Jammu & Kashmir.
Applications are now open, and interested parties are urged to act quickly to secure their place in this pioneering league that blends competitive football with social impact.
