SRINAGAR: Sonamarg, the hill station in central Kashmir’s Ganderbal district, has witnessed a significant rise in tourist arrivals in the first two months of 2025. A total of 1,33,854 visitors explored the snow-covered landscape of Sonamarg between January 1 and March 10, marking a strong revival in the region’s tourism sector.
January alone saw 55,934 tourists, including 1,114 foreign and an equal number of domestic travellers. The momentum continued in February, with 57,186 visitors, including 2,019 foreign tourists and 1,565 locals. In the first 10 days of March, 20,734 tourists visited Sonamarg.
For comparison, Sonamarg welcomed nearly 8 lakh tourists throughout 2024. These early numbers indicate a promising start to the year, especially considering the traditionally harsh winter months, which previously left the area largely inaccessible.
The surge in visitors is largely attributed to the newly inaugurated Sonamarg Tunnel, which has enabled year-round access to the region. Previously, heavy snowfall would isolate Sonamarg for months, but now, uninterrupted connectivity is drawing more tourists, benefiting hoteliers, travel agents, and local businesses.
This increase in tourist activity is seen as a positive sign not just for Sonamarg but for the overall growth of winter tourism across Kashmir. With improving infrastructure and easier travel access, experts predict sustained growth in the region’s tourism sector and economy in the coming years.
Sonamarg Development Authority CEO Gh Mohd Bhat said, “Sonamarg has immense natural potential with its snow-covered mountains, and the inauguration of the Sonamarg Tunnel has brought significant benefits to both locals and the hospitality sector.”
“We are optimistic that this year will set new records for tourist arrivals. All necessary arrangements have been made to ensure a smooth experience for visitors. We are also working on future projects to further develop Sonamarg as a premier tourist destination,” he added. (KNO)
