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This vertical aims to bridge academia, governance and the market in Jammu and Kashmir by translating complex research into accessible language and building informed public opinion across subjects, including science, humanities and social sciences. It will bring research into public discourse, recognise the work of researchers, and demonstrate its relevance to society. Academic evidence and critique can help inform better policymaking, improve government interventions and strengthen implementation. The larger objective is to connect knowledge with action, making research accessible, encouraging informed debate, and ensuring that scholarship contributes meaningfully to society, governance and development in Jammu and Kashmir.